Fortress Broadens SEO Services For Plastic Surgeons

Citadel, a doctor electronic marketing agency, introduces a broadened search engine optimization solution for plastic surgeons, focusing on online exposure, individual interaction, and method development. Lauren's concentrate on ROI and interest for locating the critical details that change campaigns from excellent to fantastic include establishing a grand range multivariate test framework using fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate technique for forecasting ROI prior to media investment.

A 25-year professional in the medical care marketing and advertising room, Tracey started her career as a firm account person for a range of pharma brands and later led the marketing effort to launch a first-of-its kind website in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the version for just how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.