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Citadel, a doctor Fortress Surgeon Digital Marketing marketing firm, announces an expanded search engine optimization service for plastic surgeons, focusing on online presence, individual involvement, and technique development. Lauren's concentrate on ROI and interest for finding the critical information that change projects from excellent to great consist of developing a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate strategy for forecasting ROI before media financial investment.

One of the things Martin delights in most concerning his function is the chance to research and understand the nuances of both new and well established markets, and via expanding his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media method, media preparation, media acquiring and media execution professionals who collaboratively ensure that project objectives are achieved in order to maximize engagements and ROI. Lauren's profession in electronic and media began in the 90's, just as electronic became a viable marketing channel.

While at Underscore, she spent three years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.