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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing company, announces an expanded SEO solution for cosmetic surgeons, concentrating on on-line presence, person engagement, and technique development. Lauren's concentrate on ROI and passion for finding the vital information that transform campaigns from great to great consist of establishing a grand scale multivariate test structure using fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate approach for predicting ROI before media financial investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey began her job as an agency account individual for an array of pharma brands and later on headed the advertising initiative to launch a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the version for how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.