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Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing agency, introduces an expanded SEO solution for cosmetic surgeons, focusing on online visibility, client involvement, and method growth. Lauren's concentrate on ROI and enthusiasm for locating the vital details that transform campaigns from good to excellent consist of creating a grand range multivariate examination framework utilizing fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection approach for forecasting ROI before media investment.

A 25-year expert in the health care advertising and marketing area, Tracey started her occupation as a company account individual for a selection of pharma brand names and later pioneered the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the version for just how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.