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Citadel, a specialist Fortress Surgeon Digital Marketing advertising agency, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, client interaction, and practice growth. In her previous role as VP of Biddable Media Daga focused on the advertising of health & health brands with all lifecycle phases: starting from professional test employment campaigns, through the pre-launch market-shaping, launch and promotional phase, finishing with license expiry and advertising and marketing sunsetting.

One of things Martin enjoys most regarding his function is the chance to research and comprehend the nuances of both well-known and brand-new markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the design for just how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years teaching Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.