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Citadel, a doctor electronic advertising and marketing agency, introduces an increased SEO solution for plastic surgeons, focusing on online exposure, individual engagement, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of wellness & health brand names with all lifecycle phases: starting from professional test employment projects, through the pre-launch market-shaping, launch and advertising stage, finishing with patent expiry and advertising and marketing sunsetting.

A 25-year expert in the medical care advertising and marketing area, Tracey started her career as a company account individual for an array of pharma brand names and later pioneered the advertising and marketing effort to launch a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the model for exactly how media and Fortress Surgeon Digital Marketing agencies should, and will, progress in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.