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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising agency, announces an increased search engine optimization solution for plastic surgeons, focusing on on-line exposure, client engagement, and technique development. In her previous function as VP of Biddable Media Daga specialized in the advertising of health & wellness brand names through all lifecycle stages: starting from medical test recruitment campaigns, through the pre-launch market-shaping, launch and advertising stage, finishing with license expiry and advertising sunsetting.

One of the things Martin takes pleasure in most concerning his duty is the chance to research and understand the nuances of both brand-new and recognized markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the model for exactly how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.