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Citadel, a doctor electronic Fortress Surgeon Digital Marketing agency, introduces a broadened search engine optimization solution for plastic surgeons, focusing on online visibility, patient interaction, and method development. In her previous function as VP of Biddable Media Daga concentrated on the advertising of wellness & health brands through all lifecycle phases: beginning with medical trial recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, finishing with license expiration and marketing sunsetting.

Among the important things Martin takes pleasure in most concerning his function is the possibility to research and recognize the nuances of both established and new markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.