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Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing company, announces an increased SEO service for plastic surgeons, concentrating on online exposure, patient interaction, and practice growth. Lauren's concentrate on ROI and enthusiasm for locating the important information that transform projects from good to fantastic include developing a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection strategy for predicting ROI prior to media financial investment.

Among the things Martin delights in most concerning his role is the possibility to research and recognize the subtleties of both recognized and new markets, and via growing his understanding of them try to find the Holy Grail of product-market fit.

He leads a group of media strategy, media planning, media acquiring and media execution professionals that collaboratively guarantee that project goals are achieved in order to take full advantage of roi and involvements. Lauren's job in digital and media began in the 90's, equally as electronic became a feasible advertising network.

While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.