Specialist Digital Advertising And Marketing

Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing agency, introduces a broadened SEO solution for plastic surgeons, concentrating on online visibility, patient interaction, and technique development. Lauren's focus on ROI and interest for finding the critical information that transform projects from great to great include establishing a grand scale multivariate examination structure using fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast method for anticipating ROI prior to media financial investment.

A 25-year veteran in the healthcare marketing and advertising room, Tracey started her job as an agency account person for an array of pharma brand names and later on headed the marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the version for just how media and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.