Citadel Increases Search Engine Optimization Solutions For Plastic Surgeons

Citadel, a specialist digital advertising and marketing agency, announces an expanded SEO solution for cosmetic surgeons, focusing on on-line visibility, patient involvement, and practice development. Lauren's concentrate on ROI and interest for locating the crucial details that change campaigns from great to wonderful include establishing a grand scale multivariate test framework using fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection approach for forecasting ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey started her career as an agency account individual for a selection of pharma brands and later on spearheaded the advertising effort to introduce a first-of-its kind portal in the glasses and eyecare area.

He leads a team of media strategy, media preparation, media buying and media implementation specialists that collaboratively make certain that project objectives are achieved in order to optimize roi and involvements. Lauren's profession in digital and media began in the 90's, just as digital became a sensible marketing channel.

While at Underscore, she invested three years educating Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.