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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, person interaction, and technique development. Lauren's concentrate on ROI and enthusiasm for locating the essential details that transform campaigns from great to fantastic include developing a grand scale multivariate test structure making use of fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate strategy for predicting ROI prior to media financial investment.

A 25-year veteran in the health care advertising and marketing space, Tracey started her profession as a firm account individual for an array of pharma brands and later on headed the marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the design for just how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.