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Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, announces an increased SEO service for plastic surgeons, concentrating on on-line exposure, individual involvement, and technique development. In her previous function as VP of Biddable Media Daga focused on the advertising of health & health brands with all lifecycle phases: beginning with scientific trial recruitment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with patent expiration and advertising sunsetting.

A 25-year expert in the health care marketing and advertising room, Tracey started her job as an agency account person for a variety of pharma brands and later spearheaded the advertising effort to launch a first-of-its kind website in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the model for exactly how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.