Surgeon Digital Advertising

Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing agency, announces a broadened SEO solution for cosmetic surgeons, focusing on online presence, person engagement, and practice development. Lauren's focus on ROI and passion for finding the essential information that transform campaigns from good to wonderful consist of developing a grand scale multivariate test framework using fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast strategy for predicting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing room, Tracey started her job as an agency account person for an array of pharma brand names and later spearheaded the advertising effort to introduce a first-of-its kind website in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the model for exactly how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they found out how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.