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Citadel, a specialist Fortress Surgeon Digital Marketing marketing agency, announces an increased SEO service for cosmetic surgeons, focusing on online presence, client involvement, and technique development. Lauren's focus on ROI and enthusiasm for discovering the critical details that change projects from good to fantastic consist of establishing a grand range multivariate examination structure using fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection approach for anticipating ROI before media financial investment.

A 25-year expert in the health care advertising and marketing area, Tracey began her occupation as a firm account individual for an array of pharma brands and later spearheaded the marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the version for exactly how media and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.