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Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, introduces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line presence, person engagement, and practice development. Lauren's focus on ROI and interest for locating the important information that transform projects from great to terrific consist of creating a grand scale multivariate test framework using fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast method for forecasting ROI prior to media investment.

One of the things Martin enjoys most concerning his duty is the opportunity to research and recognize the subtleties of both new and established markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media strategy, media preparation, media acquiring and media implementation experts who collaboratively guarantee that campaign goals are achieved in order to optimize engagements and ROI. Lauren's career in digital and media began in the 90's, just as digital came to be a sensible advertising and marketing channel.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.