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Citadel, a specialist electronic marketing company, announces an expanded SEO service for cosmetic surgeons, concentrating on online exposure, client engagement, and method development. Lauren's focus on ROI and passion for locating the vital information that transform projects from excellent to excellent include developing a grand range multivariate test structure utilizing fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for anticipating ROI before media investment.

Among the important things Martin enjoys most about his function is the possibility to study and recognize the subtleties of both well-known and brand-new markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media method, media planning, media purchasing and media implementation experts who collaboratively guarantee that project objectives are accomplished in order to optimize involvements and ROI. Lauren's occupation in digital and media started in the 90's, equally as fortress Surgeon Digital marketing became a practical advertising channel.

While at Underscore, she spent 3 years instructing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.