Outbound Telemarketing

Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising company, introduces a broadened SEO service for cosmetic surgeons, focusing on on-line exposure, individual involvement, and practice development. Lauren's focus on ROI and interest for finding the important information that change projects from great to great consist of developing a grand scale multivariate examination framework using fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection method for predicting ROI before media financial investment.

One of things Martin appreciates most about his function is the opportunity to research and recognize the subtleties of both well-known and brand-new markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the version for how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested three years teaching Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.