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Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, introduces an expanded SEO service for cosmetic surgeons, focusing on on-line presence, client involvement, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health & health brand names via all lifecycle stages: beginning with professional test recruitment campaigns, through the pre-launch market-shaping, launch and promotional stage, finishing with patent expiration and advertising sunsetting.

A 25-year expert in the healthcare advertising and marketing area, Tracey began her profession as a firm account individual for an array of pharma brand names and later on headed the advertising and marketing effort to release a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the version for just how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.