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Fortress Surgeon Digital Marketing, a surgeon electronic marketing agency, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line visibility, individual involvement, and practice development. Lauren's concentrate on ROI and passion for discovering the important details that change campaigns from excellent to wonderful include establishing a grand range multivariate test structure making use of fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast strategy for predicting ROI prior to media financial investment.

One of the important things Martin appreciates most about his role is the chance to study and understand the subtleties of both established and brand-new markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the sector. She thinks Underscore is the design for exactly how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.