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Citadel, a specialist electronic advertising and marketing agency, introduces an expanded SEO solution for plastic surgeons, focusing on online visibility, individual interaction, and practice growth. Lauren's focus on ROI and interest for finding the important details that transform campaigns from great to fantastic include developing a grand scale multivariate examination structure using fractional factorial analysis for understanding ROI capacity in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast method for anticipating ROI prior to media financial investment.

A 25-year professional in the health care advertising and marketing space, Tracey began her profession as an agency account person for a range of pharma brands and later led the marketing effort to release a first-of-its kind portal in the eyewear and eyecare area.

He leads a group of media technique, media preparation, media purchasing and media implementation specialists who collaboratively ensure that project objectives are attained in order to make the most of roi and engagements. Lauren's occupation in digital and media started in the 90's, equally as digital ended up being a viable advertising channel.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.