Specialist Digital Advertising
Citadel, a specialist fortress surgeon digital marketing advertising agency, announces an increased search engine optimization service for cosmetic surgeons, focusing on online exposure, individual engagement, and technique growth. In her previous duty as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & wellness brand names with all lifecycle phases: starting from clinical test employment campaigns, via the pre-launch market-shaping, launch and promotional stage, ending with license expiration and advertising sunsetting.
A 25-year professional in the health care advertising and marketing area, Tracey started her occupation as a firm account individual for an array of pharma brand names and later pioneered the advertising effort to release a first-of-its kind site in the glasses and eyecare area.
It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the design for just how media and advertising agencies should, and will, develop in the future.
While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.