Specialist Digital Advertising

Citadel, a specialist digital advertising company, introduces an increased search engine optimization solution for plastic surgeons, concentrating on on-line visibility, person involvement, and technique development. Lauren's concentrate on ROI and passion for discovering the essential details that change projects from great to great include developing a grand range multivariate test structure utilizing fractional factorial evaluation for recognizing ROI possibility in Fortress Surgeon Digital Marketing media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast technique for forecasting ROI prior to media financial investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey started her occupation as an agency account person for a selection of pharma brands and later pioneered the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare space.

He leads a team of media technique, media planning, media buying and media implementation professionals who collaboratively guarantee that project objectives are accomplished in order to maximize roi and engagements. Lauren's profession in electronic and media began in the 90's, equally as digital came to be a sensible advertising channel.

While at Underscore, she spent three years educating Online search engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.