Digital Advertising Solutions

Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing agency, introduces an expanded SEO service for plastic surgeons, concentrating on on-line visibility, patient interaction, and technique development. In her previous role as VP of Biddable Media Daga specialized in the advertising of health and wellness & wellness brands via all lifecycle phases: beginning with clinical test recruitment projects, with the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and advertising and marketing sunsetting.

A 25-year professional in the health care advertising and marketing room, Tracey began her profession as a firm account person for an array of pharma brands and later led the advertising and marketing initiative to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the model for how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.