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Citadel, a specialist digital advertising agency, reveals an increased search engine optimization service for cosmetic surgeons, focusing on online exposure, individual engagement, and technique development. Lauren's focus on ROI and passion for discovering the important details that transform projects from excellent to wonderful include establishing a grand range multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate technique for predicting ROI prior to media financial investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey started her profession as a firm account person for a range of pharma brands and later headed the advertising initiative to launch a first-of-its kind portal in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic distinction in the sector. She thinks Underscore is the model for exactly how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.