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Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on online visibility, person interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the important details that change campaigns from good to wonderful include establishing a grand scale multivariate examination structure making use of fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate technique for anticipating ROI before media financial investment.

A 25-year veteran in the healthcare advertising and marketing space, Tracey began her profession as a company account person for an array of pharma brand names and later on headed the advertising and marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the design for just how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.