Doctor Digital Advertising

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Citadel, a specialist electronic marketing agency, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line exposure, person interaction, and practice development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health & wellness brands with all lifecycle stages: beginning with medical test employment projects, through the pre-launch market-shaping, launch and promotional stage, finishing with patent expiration and advertising and Fortress Surgeon Digital Marketing sunsetting.

A 25-year professional in the health care marketing and advertising space, Tracey began her job as a firm account individual for a variety of pharma brand names and later on spearheaded the advertising and marketing initiative to release a first-of-its kind website in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.