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Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing company, introduces an expanded search engine optimization service for plastic surgeons, focusing on on-line presence, patient interaction, and method growth. Lauren's focus on ROI and passion for discovering the critical information that change projects from good to excellent consist of developing a grand range multivariate test structure using fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection method for anticipating ROI prior to media investment.

One of the things Martin delights in most regarding his duty is the opportunity to research and comprehend the subtleties of both brand-new and well-known markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media approach, media preparation, media acquiring and media implementation professionals that collaboratively make certain that project objectives are achieved in order to take full advantage of involvements and ROI. Lauren's career in digital and media started in the 90's, just as electronic became a practical marketing network.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they identified how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.