Outbound Telemarketing

fortress surgeon digital Marketing, a doctor digital advertising firm, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, client engagement, and method development. Lauren's concentrate on ROI and passion for finding the vital information that change campaigns from good to terrific consist of creating a grand scale multivariate test framework using fractional factorial analysis for understanding ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection technique for predicting ROI prior to media investment.

A 25-year professional in the health care advertising and marketing room, Tracey started her job as a firm account person for a range of pharma brand names and later spearheaded the advertising effort to launch a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the model for just how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.