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Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces an expanded search engine optimization service for plastic surgeons, focusing on online visibility, individual engagement, and practice development. Lauren's focus on ROI and enthusiasm for finding the important details that transform projects from excellent to wonderful include developing a grand scale multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate technique for predicting ROI prior to media financial investment.

A 25-year professional in the healthcare marketing and advertising area, Tracey began her career as a company account individual for a variety of pharma brands and later on led the marketing effort to release a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the model for how media and marketing agencies should, and will, evolve in the future.

Steph has more than two decades of pharma & life scientific researches agency experience, with the majority of her profession concentrated on releasing brand-new products in brand-new and existing groups varying from diabetes mellitus to rare disease. Send a testimonial to assist others discover recommended advertising and marketing companies.