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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing agency, introduces a broadened search engine optimization service for plastic surgeons, focusing on online visibility, client interaction, and technique development. Lauren's focus on ROI and passion for discovering the critical information that change campaigns from good to terrific consist of developing a grand scale multivariate test framework utilizing fractional factorial evaluation for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast method for forecasting ROI before media investment.
A 25-year professional in the medical care advertising and marketing area, Tracey started her profession as an agency account individual for a variety of pharma brands and later on pioneered the advertising effort to introduce a first-of-its kind site in the eyewear and eyecare area.
He leads a group of media approach, media planning, media purchasing and media execution experts who collaboratively make sure that campaign goals are accomplished in order to optimize interactions and ROI. Lauren's profession in digital and media started in the 90's, equally as digital came to be a viable advertising and marketing channel.
While at Underscore, she spent three years showing Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.