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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing agency, reveals an expanded search engine optimization service for cosmetic surgeons, focusing on online exposure, person engagement, and method development. Lauren's concentrate on ROI and passion for finding the critical details that change projects from good to great consist of developing a grand range multivariate test structure utilizing fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast approach for anticipating ROI prior to media financial investment.

A 25-year professional in the health care marketing and advertising room, Tracey began her career as a company account individual for a variety of pharma brand names and later on headed the advertising initiative to release a first-of-its kind website in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the model for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Internet search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.