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Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, announces a broadened SEO service for plastic surgeons, focusing on on-line exposure, individual engagement, and practice development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of wellness & wellness brands via all lifecycle phases: beginning with scientific trial recruitment projects, through the pre-launch market-shaping, launch and promotional phase, ending with patent expiration and marketing sunsetting.
A 25-year professional in the medical care advertising and marketing area, Tracey began her career as a firm account individual for a variety of pharma brands and later spearheaded the marketing effort to release a first-of-its kind website in the eyewear and eyecare room.
It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the model for how media and advertising firms should, and will, advance in the future.
While at Underscore, she invested three years educating Online search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.