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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces an increased search engine optimization service for cosmetic surgeons, focusing on online visibility, individual interaction, and practice growth. Lauren's focus on ROI and enthusiasm for locating the vital details that transform projects from excellent to wonderful consist of creating a grand range multivariate examination structure using fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection technique for predicting ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising area, Tracey began her job as a company account person for an array of pharma brand names and later pioneered the advertising and marketing initiative to release a first-of-its kind portal in the eyeglasses and eyecare room.

He leads a team of media approach, media preparation, media acquiring and media implementation experts who collaboratively guarantee that campaign goals are accomplished in order to take full advantage of engagements and ROI. Lauren's profession in electronic and media started in the 90's, equally as electronic came to be a practical advertising channel.

While at Underscore, she invested three years educating Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.