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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing firm, reveals an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, patient involvement, and technique growth. In her previous duty as VP of Biddable Media Daga focused on the marketing of health & health brand names with all lifecycle stages: starting from medical test recruitment projects, with the pre-launch market-shaping, launch and advertising stage, ending with license expiration and advertising and marketing sunsetting.
A 25-year expert in the health care advertising and marketing space, Tracey started her occupation as an agency account individual for an array of pharma brand names and later on pioneered the advertising and marketing effort to launch a first-of-its kind site in the glasses and eyecare space.
It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the model for exactly how media and advertising and marketing agencies should, and will, develop in the future.
While at Underscore, she spent 3 years educating Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.