Cosmetic Surgeon Digital Advertising And Marketing

Citadel, a Fortress Surgeon Digital Marketing electronic advertising agency, announces an increased SEO service for cosmetic surgeons, concentrating on on-line exposure, individual engagement, and method development. Lauren's concentrate on ROI and interest for locating the important details that transform campaigns from good to great consist of establishing a grand range multivariate test framework making use of fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection approach for anticipating ROI prior to media investment.

A 25-year professional in the health care advertising and marketing area, Tracey started her occupation as a company account person for a range of pharma brands and later on headed the advertising and marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the model for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.