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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing company, announces an increased SEO service for plastic surgeons, concentrating on online presence, individual involvement, and technique development. In her previous role as VP of Biddable Media Daga specialized in the advertising of wellness & health brand names through all lifecycle stages: starting from clinical trial recruitment campaigns, with the pre-launch market-shaping, launch and promotional phase, finishing with patent expiration and marketing sunsetting.

A 25-year professional in the health care marketing and advertising space, Tracey started her occupation as a firm account person for a selection of pharma brands and later pioneered the marketing effort to launch a first-of-its kind site in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years teaching Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.