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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing company, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on online exposure, client interaction, and method development. Lauren's concentrate on ROI and interest for finding the critical details that change projects from good to great consist of creating a grand range multivariate examination structure using fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast method for forecasting ROI prior to media investment.

Among the things Martin appreciates most regarding his function is the possibility to research and understand the subtleties of both brand-new and well established markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

He leads a team of media strategy, media preparation, media buying and media execution professionals who collaboratively make certain that project goals are attained in order to maximize involvements and ROI. Lauren's job in digital and media started in the 90's, just as electronic came to be a practical advertising and marketing network.

While at Underscore, she invested three years educating Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.