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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing company, reveals an expanded search engine optimization solution for plastic surgeons, concentrating on on-line exposure, person involvement, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the vital details that change campaigns from great to terrific consist of establishing a grand range multivariate examination framework utilizing fractional factorial analysis for recognizing ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate technique for anticipating ROI prior to media investment.

A 25-year expert in the medical care advertising and marketing room, Tracey started her profession as an agency account individual for an array of pharma brands and later spearheaded the advertising and marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the version for just how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.