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Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing agency, announces an increased search engine optimization service for cosmetic surgeons, focusing on on-line exposure, patient engagement, and technique growth. Lauren's focus on ROI and enthusiasm for finding the vital details that transform campaigns from excellent to great include creating a grand range multivariate examination framework making use of fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection method for anticipating ROI prior to media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey started her career as an agency account individual for a selection of pharma brand names and later headed the advertising initiative to launch a first-of-its kind website in the eyewear and eyecare space.

He leads a group of media strategy, media preparation, media purchasing and media execution experts who collaboratively make certain that campaign objectives are attained in order to maximize roi and engagements. Lauren's occupation in digital and media began in the 90's, just as electronic came to be a feasible marketing network.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.