Telemarketing

Citadel, a Fortress Surgeon Digital Marketing electronic advertising firm, reveals an expanded search engine optimization service for cosmetic surgeons, concentrating on online presence, client engagement, and method development. Lauren's focus on ROI and enthusiasm for discovering the essential information that transform campaigns from great to wonderful include developing a grand scale multivariate examination structure making use of fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast approach for anticipating ROI prior to media investment.

A 25-year professional in the health care marketing and advertising area, Tracey started her career as an agency account individual for a variety of pharma brand names and later on pioneered the advertising and marketing effort to release a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the version for just how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.