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Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing company, introduces an expanded search engine optimization service for plastic surgeons, focusing on on-line exposure, individual involvement, and practice growth. Lauren's focus on ROI and passion for locating the crucial details that transform campaigns from great to fantastic include developing a grand scale multivariate examination framework making use of fractional factorial analysis for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection strategy for forecasting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing room, Tracey began her occupation as a firm account person for an array of pharma brands and later led the advertising effort to release a first-of-its kind portal in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the design for how media and advertising agencies should, and will, progress in the future.

Steph has over twenty years of pharma & life sciences agency experience, with most of her profession concentrated on releasing new products in brand-new and existing groups ranging from diabetic issues to rare condition. Submit a testimonial to help others locate suggested marketing firms.