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Citadel, a doctor electronic advertising and marketing firm, announces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line presence, client involvement, and technique development. In her previous function as VP of Biddable Media Daga specialized in the Fortress Surgeon Digital Marketing of health and wellness & health brand names with all lifecycle phases: beginning with professional trial recruitment projects, via the pre-launch market-shaping, launch and advertising stage, ending with license expiration and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising space, Tracey began her profession as an agency account individual for an array of pharma brand names and later led the advertising and marketing initiative to introduce a first-of-its kind site in the glasses and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the industry. She believes Underscore is the design for how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years educating Search Engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.