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Citadel, a doctor electronic advertising company, announces a broadened search engine optimization service for plastic surgeons, focusing on online presence, patient interaction, and method development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health and wellness & wellness brand names with all lifecycle phases: starting from scientific trial employment campaigns, with the pre-launch market-shaping, launch and advertising phase, ending with patent expiration and advertising sunsetting.

A 25-year veteran in the healthcare marketing and advertising space, Tracey started her occupation as a company account individual for a selection of pharma brand names and later on spearheaded the advertising initiative to launch a first-of-its kind website in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the design for how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.