Telemarketing

Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising company, introduces an expanded search engine optimization service for cosmetic surgeons, focusing on online exposure, patient involvement, and technique development. Lauren's focus on ROI and enthusiasm for discovering the crucial details that change campaigns from great to fantastic consist of developing a grand scale multivariate examination structure using fractional factorial evaluation for understanding ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate strategy for anticipating ROI prior to media investment.

A 25-year professional in the healthcare marketing and advertising space, Tracey began her profession as an agency account person for a range of pharma brands and later on led the advertising initiative to launch a first-of-its kind portal in the eyewear and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent three years educating Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.