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Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing firm, announces an expanded search engine optimization service for cosmetic surgeons, focusing on online visibility, client interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the important information that transform projects from good to excellent include developing a grand range multivariate examination framework making use of fractional factorial evaluation for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast strategy for anticipating ROI before media investment.

A 25-year veteran in the health care advertising and marketing space, Tracey started her job as a company account person for a variety of pharma brand names and later on spearheaded the advertising initiative to launch a first-of-its kind portal in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the sector. She thinks Underscore is the model for just how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years showing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.