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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing firm, announces a broadened SEO service for cosmetic surgeons, focusing on on-line visibility, person interaction, and technique growth. Lauren's focus on ROI and passion for finding the vital information that transform projects from excellent to terrific include establishing a grand range multivariate test structure using fractional factorial analysis for comprehending ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast method for forecasting ROI prior to media investment.

One of things Martin enjoys most regarding his function is the opportunity to study and recognize the subtleties of both brand-new and recognized markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the version for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested three years instructing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.