Specialist Digital Marketing

Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising company, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on on-line exposure, individual interaction, and method development. Lauren's concentrate on ROI and passion for locating the critical information that transform campaigns from great to terrific include establishing a grand scale multivariate examination framework making use of fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast strategy for forecasting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing area, Tracey started her occupation as an agency account person for an array of pharma brands and later on headed the marketing effort to release a first-of-its kind site in the eyewear and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the design for exactly how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years showing Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.