Digital Advertising Solutions

Citadel, a specialist electronic advertising company, introduces an increased SEO solution for cosmetic surgeons, concentrating on online presence, patient engagement, and method development. Lauren's concentrate on ROI and enthusiasm for finding the important information that transform campaigns from great to great consist of creating a grand range multivariate examination framework utilizing fractional factorial analysis for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection technique for predicting ROI prior to media investment.

A 25-year veteran in the health care advertising and marketing room, Tracey began her profession as a firm account person for a range of pharma brands and later headed the advertising effort to launch a first-of-its kind website in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the design for how media and marketing firms should, and will, evolve in the future.

While at Underscore, she spent three years educating Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.