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Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing firm, announces an increased SEO service for cosmetic surgeons, concentrating on on-line visibility, individual involvement, and practice development. In her previous role as VP of Biddable Media Daga specialized in the marketing of health and wellness & health brand names with all lifecycle stages: starting from clinical trial employment campaigns, with the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and advertising and marketing sunsetting.

Among the things Martin appreciates most regarding his function is the chance to study and understand the nuances of both new and well-known markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the version for how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years educating Online search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.